When everybody’s favourite Mornington Peninsula store was ready for a rebrand and overhaul, Luui was up for the task. From the outset, a sense of fun, optimism and humour were going to be key to the story of Luup. From identity design, packaging, environmental graphics and printed collateral, Luui has been with Luup for every step of their rebranding journey. And the similar name and spelling? Well that’s just a happy coincidence… or maybe it’s fate :)

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