Luui has delivered a diverse range of projects for Crittenden – from wine label design, print design, social media assets and marketing materials, through to signage, wayfinding and other environmental graphics such as banners and advertising billboards.

Most notably, Luui was given the privilege of redesigning labels for Crittenden’s much-loved Pinocchio range of wines. The result is a fun and whimsical exploration of characters from the traditional 19th century story of Pinocchio. The project was selected as a Finalist in the 2023 AGDA Design Awards and runner up in the Packwine Design Awards for Best Package Redesign.