Luui worked with Nourish Balnarring to rebrand their popular organic store. From the beginning of this project it was clear that a sense of community would be the driving force behind the brand. Through the development of brand values, tone of voice, identity design and brand guidelines. Luui created a strong and meaningful story that speaks with honesty and integrity to the Nourish community. A unique set of ‘modular’ icons were developed for Nourish, to help tell the brand’s story and to be be used as a dynamic visual language across a range of applications.